It's Nice That
May 09, 2019 at 01:30PM Posted by Its That Nice http://bit.ly/2WGeMxS
Mountains of cheddar shuddering as if mid-earthquake, a Petra-like crevasse of brie and a sea of molten cheese carrying us away on its swirling, creamy waves: ManvsMachine’s TV ads for Castello are not your average food porn. “Our hope for the final spots was that the audience would be taken on an immersive journey of cheese that left their minds blown as to what they had just seen,” ManvsMachine’s executive creative director Adam Rowe tells It’s Nice That. “We wanted [the ads] to have maximum stand out and to leave the viewer questioning that what they had just seen was actually a cheese commercial.”
May 09, 2019 at 01:30PM Posted by Its That Nice http://bit.ly/2WGeMxS
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