Burger King trolls McDonald’s while nodding to mental health issues in new campaign


It's Nice That Burger-king-real-meal-advertising-its-nice-that-02

One of the joys of a big brand rivalry must be the chance every now and again to get one over on your nemesis through a catty campaign – or to try to at least. This week Burger King has stepped up to the plate, waving a red rag to its biggest foe McDonald’s with the launch of five “Real Meal” boxes, a cheeky rip of McDonald’s famous Happy Meal. Including Pissed, Blue, Salty Meal, YAAAS and DGAF (that’s “don’t give a fuck” to save you the Urban Dictionary trip), the new boxes allow customers to order a Whopper based on their mood, alluding to the fact that many people ordering a “Happy” Meal are far from it.

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May 03, 2019 at 02:15PM Posted by Its That Nice http://bit.ly/2Vfqt2b

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