When describing his work, London-based graphic designer William Lyall often, and aptly, uses the term “sensitive”. Within his portfolio of typographically-led, pared-back design pieces, William signifies he’s a designer with a goal “to create work that does not overpower the subject matter but supports and enhances the content, through sensitive design approaches and principles,” he tells It’s Nice That. He wants his work to be honest too, communicating the message at the heart of what he is creating through graphic design. Yet, all the while, the designer’s work still fits in nicely amongst “a contemporary graphic design landscape” he points out, “whilst referencing historical values and remaining independent from stylistic trends and aesthetics that swamp our feeds”. Put simply – he’s not a designer who designs for design’s sake.
February 26, 2019 at 03:00PM Posted by Its That Nice https://ift.tt/2Ns7OZE
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