“There is no value in change for change’s sake”: an exclusive look at Spin's update of Mubi’s visual language

It's Nice That

“I’ll tell you something,” says Efe Carakel, the founder and CEO of Mubi as our conversation around Spin’s new visual language update to his company’s identity begins. “For me, the definition of a client is someone who, every time someone presents a piece of work, they say: ‘great, but can you make it a little worse,’” he continues, between laughing. “I try very hard not the be this person.” This attitude is one that has led Mubi’s subtle, but detailed visual update, unveiled today and designed by Spin.

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February 18, 2019 at 12:30PM Posted by Its That Nice http://bit.ly/2T4aIZM