Having been founded in New York, Sharp Type has since been based in Granada, and is now run between Madrid and San Francisco, with employees back in New York, too. Living abroad has given Chantra and Lucas a new perspective on work: “The world is globalising, whether or not people are fighting against it… and we found that being in Spain was an amazing opportunity to jump ahead of the curve”, says Chantra. They’ve been working with people in China, Japan, Korea and India, as well as designers across Europe and the US, and finding the balance between working internationally and having a team mentality has been challenging. “We’ve been debating this – how to grow globally, but also be able to get people in the same room, at least occasionally” says Chantra. “When we were in Granada, we’d have lots of people over to our place. We’d try to have two weeks working, mentoring or just making friends and being in the same space, establishing that rapport”, Lucas continues. “The thing about the industry is, it’s small, and you never know where the next talent is going to pop up.”For its most recent release, Garnett, Sharp Type worked with Connor Davenport, who’d originally conceived of it as part of his undergraduate thesis project. “It was nuts”, Lucas says. “He wanted to draw a different type family for every single entry of the 19th century British classification system, and we were like: ‘Dude, chill out, focus on one thing’, so he started refining the grotesk. We definitely took him through the ringer, [and] I’m really proud of him.”
November 28, 2018 at 01:30PM Posted by Its That Nice https://ift.tt/2P5WCRS
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